Recent Whiskey Trends Articles

The alcohol and beverage landscape in the United States is undergoing significant changes, with evolving consumer preferences and behaviors expected to shape the industry in 2025. New data highlights a series of trends that reveal how Americans are drinking differently and what they’re choosing to

In the highly competitive bourbon industry, a new trend is emerging that could revolutionize how distillers differentiate their products: the cultivation of proprietary heirloom corn varieties. With distilleries like Widow Jane and Heaven Hill leading the charge, this innovative approach has the p