Recent Whiskey Trends Articles

In the heart of Kentucky, where bourbon has long been king, one of the biggest names in the game is facing some tough times. Brown-Forman, the company behind the iconic Jack Daniel’s Tennessee Whiskey, just shared news that's got folks in the industry paying close attention. Their latest financial

If you’ve hung around bourbon folks lately, you’ve probably heard the word Amburana tossed around like it’s some kind of secret handshake. A few years back, most of us couldn’t have picked the wood out of a lineup. Now it feels like every craft distillery in America is stuffing barrels with the s

Motorcycles are the perfect icon which symbolizes open roads, independence, and freedom. They allow one to evoke their personal choice while savoring life, and their individuality.  Now what does this have to do with whiskey you ask? Besides the open roads - a lot actually. Both motorcy

In the heart of Fayetteville, North Carolina, near the sprawling Fort Bragg military base, liquor stores brim with bottles that salute the armed forces. Shelves showcase whiskeys with bold, patriotic designs—think Boundary Oak 82nd Airborne or Old Hillside Purple Heart Tribute. Big-name brands lik

The alcohol and beverage landscape in the United States is undergoing significant changes, with evolving consumer preferences and behaviors expected to shape the industry in 2025. New data highlights a series of trends that reveal how Americans are drinking differently and what they’re choosing to

In the highly competitive bourbon industry, a new trend is emerging that could revolutionize how distillers differentiate their products: the cultivation of proprietary heirloom corn varieties. With distilleries like Widow Jane and Heaven Hill leading the charge, this innovative approach has the p