Recent Trends Articles

Why Platforms Like Unicorn Are Changing How Americans Buy Whiskey For anyone who has ever walked into a liquor store looking for a bottle of Pappy Van Winkle or Michter's 10 Year and walked out empty-handed, the frustration is familiar. Limited production runs, tight distributor allocations, and r

The numbers are in, and Kentucky bourbon has done it again. The Kentucky Bourbon Trail program recorded 2.7 million visitors in 2025, matching the record-setting pace of the year before and proving that America's native spirit continues to pull people in from across the country and around the world

A $2.37 Billion Wake-Up Call The numbers are in, and they tell a story that every whiskey drinker, bourbon collector, and spirits enthusiast in America should be paying attention to. U.S. spirits exports dropped 3.8% in 2025, landing at $2.37 billion — a meaningful slide from where the industry st

7 Signs the Bourbon Boom Is Finally Running Out of Steam Image credit: OpenAI In recent years, bourbon has transcended its traditional Southern root

The Foreclosure of LF Heritage and What It Says About an Industry in Trouble The American bourbon industry has been riding a wave of prestige and premium pricing for years, but the cracks are starting to show — and they're getting harder to ignore. The latest sign of trouble comes out of Scott Cou

A rough start to 2026 for American spirits sales — and the numbers tell a complicated story The first month of 2026 handed the American spirits industry something it did not want to see: a broad, across-the-board sales slump that hit nearly every category and showed few signs of a quick recovery.

The numbers don't lie. In less than a year, one of the most reliable foreign markets for American whiskey has virtually disappeared — and the damage is still mounting. U.S. spirits exports to Canada collapsed by nearly 70 percent, falling from roughly $250 million annually to just $89 million,

One of Scotland's most recognized whisky producers is having a rough go of it. Chivas Brothers, the Dumbarton-based distiller behind some of the most well-known Scotch brands on the planet, just reported a 5% drop in total sales for the six months ending in December. The culprit? A tough environmen

For decades, the story of Scotch whisky on the world stage has been relatively straightforward. Make it in Scotland, ship it to America, watch the money roll in. But that story is getting complicated fast, and the numbers coming out of the Scotch Whisky Association are forcing an entire industry to

The numbers are in, and they paint a rough picture for an industry that has been a cornerstone of Scottish culture and commerce for centuries. Scotch whisky exports to the United States dropped 15% by volume after tariffs came back into play last spring, and the people who make the stuff say things